Why use video on social media?
1. The number of videos posted per person increased by 75% in 2015
The amount of video being consumed on Facebook wasn’t the only standout growth story of last year - that demand was largely matched in supply. Facebook users increased the number of videos posted per person by 75% globally in 2015. In the United States this growth was even more impressive, rising 94%.
2. Video posts have 135% greater organic reach than photo posts
Live is not the only type of video content getting a lot of exposure on Facebook - video posts in general reach a larger audience, on average.
3. Facebook generates 8 billion video views on average per day
Facebook now serves a staggering 8 billion video views per day - that's double the amount the video content users were consuming in early 2015. However, that huge growth in Facebook video consumption is not without its detractors - critics point out that a view is counted after 3 seconds on Facebook compared to 30 seconds on YouTube. Also, Facebook videos autoplay, leading to views being counted where, in many cases, the viewers has necessarily indicated any interest in the content. But however you look at it, the fact is that overall video growth is on a big upswing and we predict that video will dominate going forward in 2016.
According to a report by Cisco, by 2019:
• Video will account for 80 percent of global internet traffic
• Nearly a million minutes of video will be shared every second
• It would take an individual 5 million years to watch the all the video that will be shared each month
• Facebook is generating 8 billion video views per day. The amount of video from people and brands in News Feed has increased 3.6 times year-over-year