Fraiser Liqueur

Fraiser of Scotland, liqueur fusion experts, were looking to grow their brand in a very competitive industry - their image needed to reflect their flagship strawberry whisky. ABC was approached with the task of bringing the Fraiser brand to the market and establishing a presence in the drinks sector for domestic and retail. After a number of workshops Fraiser were able to identify a clear strategy and tasked ABC with creating a new website, social assets and traditional print support. Fraiser has had huge success launching in a difficult market and have embraced using social media alongside traditional solutions.